“It’s not about ideas.
It’s about making ideas happen.”
~Scott Belsky
Join us as we….
Hear The Journey ~ Find The Challenges ~ Create Solutions
In this episode, Rachel Hernandez, explores her journey from a book-loving child to a pivotal figure in the content marketing and digital marketing industries. Rachel shares her early aspirations of becoming a writer, her transition to content marketing, and her rise to becoming a brand strategist at NextNet Media.
Key Takeaways:
- Early Aspirations: Rachel’s childhood passion for reading and writing led her to initially aspire to be a speechwriter.
- Career Path: Transition from wanting to be a writer to exploring opportunities in content marketing and MarTech, highlighting the expanding opportunities in these fields.
- Challenges and Successes: Rachel discusses her move from New York to Austin and later Florida, her growth within NextNet Media, and her role in scaling content production.
- Industry Insights: Rachel talks about the evolution of digital marketing and content marketing since the early 2000s, emphasizing the importance of SEO and link-building in today’s market.
- Empowering Women in Tech: Her experience as a woman in a predominantly male industry and her contributions to empowering other women in the field.
- Impact of AI on Content Creation: Rachel’s perspective on the role of AI in content creation and the continuing importance of human creativity and intuition in marketing.
- Advice for Aspiring Professionals: Encouraging perseverance, overcoming imposter syndrome, and embracing new technologies in one’s career.
Notable Quotes:
- “I think you kind of know when it’s time for a shift.” – Rachel on recognizing the need for career changes.
- “We’re all in the same playing field.” – Discussing overcoming imposter syndrome and self-doubt.
Links Mentioned:
- LinkedIn: Rachel A. Hernandez
- The HOTH website: thehoth.com
- Special SEO Discount: thehoth.com/seo-discount
- NextNet Media
