Stop Sounding Generic How to Tell the Right Story to the Right Client… With AI + the SETI Method Your Messaging Isn’t Broken—It’s Just Too Broad Ever sent out an email blast that felt… flat? No clicks. No calls. No conversions. Just crickets. If you’re like most firms, you’ve probably asked yourself: “Is it my copy? … Continue Reading
Train Your First AI Chatbot in 6 Steps Delegate Tasks, Reclaim Your Time Let AI Handle the Busywork So You Can Lead the Big Vision! No seriously, if you’re still stuck answering the same 5 questions in your inbox, or manually booking calls at 11 PM (even though you swore you’d set boundaries)… this is … Continue Reading
Behind the Bestseller The Business of Ghostwriting with Dr. Marcia Layton Turner I’ve never believed in doing everything myself. Delegation has always been part of my strategy, it’s why I built the 4D framework in the first place. But when I was running my business while covering private school and college tuition for my daughter, … Continue Reading
From Hustle to Growth The Power of Tracking Your Impact Let’s have a real moment…how many times have you launched a product, posted on social, or sent an email campaign and immediately jumped into the next task without even stopping to ask: Did that actually work? Welcome to the hamster wheel of hustle where effort … Continue Reading
Measuring What Matters Using AI to Track Impact, Not Just Output You know what nobody talks about enough? The difference between looking busy and being effective. It’s easy to get wrapped up in KPIs and endless spreadsheets filled with numbers that feel important. But if your actions aren’t driving growth or worse, if you’re not … Continue Reading
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